Introducing Welladirect by Wellahealth

Welladirect announcement

Wellahealth is thrilled to announce the launch of its latest product – Welladirect. WellaDirect is an innovative digital health solution that allows Nigerians access affordable and quality generic alternatives, with the same efficacy and active ingredients, to popular but expensive brand drugs.

In a period where Nigerians are grappling with a lot of social and economic issues including rising inflation, loss of livelihood due to harsh economic climate on SMEs, general poor disposable income, and exit of pharmaceutical multinationals,  Welladirect was founded to help Nigerians live through these challenges.

In August 2023, as the country grappled the impact of the exit of GlaxoSmithKline PLC, one of the leading pharmaceutical businesses in the country, and makers of Ampiclox – a brand-name antibiotic – and several other pharmaceutical products, the Wellahealth team shared with the world 11 alternatives to GSK’s products to help Nigerians dependent on some of their medications to access alternatives easily. 

An SBM Intelligence Report Shared on Premium Times, on December 4, 2023, stated that “… antibiotics recorded the highest price increases, with 500mg Ampiclox capsules recording the highest jump. The cost price is said to increase by 1,390 per cent and the selling price increasing by 1,100 per cent between 2019 and 2023.”

But it’s not only antibiotics. Antimalarials, Painkillers, and common cold medicines have all seen increase in prices. 

Although the SBM report did not cover the rising price of antihypertensives, two Wellahealth Product team members – Blessing Adediwura and Khalidat Ola-Dauda – did a comparative analysis of 2020 selling price data and 2023 selling price of anti-hypertensives using data from Wellahealth’s huge database on selling prices for medicine from its over 2,000 pharmacies.

Bar Chart | Selling Price of Antihypertensives in Nigeria 2020 - 2023 (Source: Wellahealth)
Bar Chart | Selling Price of Antihypertensives in Nigeria 2020 and 2023 (Source: Wellahealth)

One could see clearly the rising cost of antihypertensives which is fueled by several economic factors. Antihypertensives, for instance, is a common medicine for a growing population dealing with high blood pressure and related cardiovascular disease.

Over the years, Wellahealth has grown their partner pharmacies from twenty-three in 2017 to over two thousand, one hundred and three (2,103) at the end of 2023. Through this network of pharmacies, Wellahealth has access to hundreds of thousands of health products that can be easily accessed by Nigerians.

Accessing alternative medicine has never been simpler.

Welladirect offers users access to affordable and quality alternatives to brand-name drugs through generic switching without compromising on the quality of care you receive or the outcome.

According to the United States Food and Drug Administration, generic drugs are just as effective as brand-name medicine with similar efficacy and side effects. For a generic brand to be approved, drug-makers “must prove that the generic drug can be substituted for brand-name drugs”. Welladirect helps you find these medications, saves you money and delivers them to your homes.

Ready to experience the benefits of Welladirect for yourself? Head over to our website now to learn more and request for a generic alternative for your expensive medicine.

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